Dr. Mark Meckler introduces an elegant and short 5-minute video that walks our members through the process of generating strategic alternatives, which is a classic outcome of traditional SWOT Analyses. However, we go further and tell the strategist "how" to choose among those alternatives, which i...

How does a company construct a brand that fits their unique identity? We go through a step by step process for any brewpub entrepreneur to begin the process of building a brand from scratch.

Menu Engineering brings the science of profitability to your food offerings. Dr. Mark Meckler explains and demonstrates how to "Menu Engineer for profit" The best restaurants in the world realize they need to be profitable. The first step is knowing how to design profitable products. These indivi...