ARTICLES & PREMIUM CONTENT

Dr. Mark Meckler introduces an elegant and short 5-minute video that walks our members through the process of generating strategic alternatives, which is a classic outcome of traditional SWOT Analyses. However, we go further...

he last five days have renewed my confidence in strategic thinking and how our approach at Crafting A Strategy works. This may seem odd since the last five days have been dominated with bad news, brewery closings, layoffs, and a general malaise resulting from...

I’m really scared as the President and Co-founder of this global community. I’m really scared as a beer drinker who loves the people in our industry that work so hard to make a difference in their communities. I’m scared because many of you aren’t thinking strategically – you’re just holding out hope for widespread distribution of a COVID-19 vaccine so ...

In 1996, Harvard Business School Professor, Michael Porter asked a very important question: What is Strategy? Porter opens the article by stating that operational effectiveness (OE) is not strategy. Managers focusing too closely ...

Why do steakhouses frequently outperform pasta restaurants? Gross margins for pasta items are often higher than 70%, while the margins on steak are often lower than 50%. The other way to say this is that pasta...

In late November 2019, Tomme Arthur reached out to Sam Holloway at Crafting A Strategy and asked a few questions about innovation in craft beer, hard seltzer, and strategies for small and independent craft breweries in 2020 and beyond. Tomme was preparing...

In the event you are unable to serve draught beer for an extended period, it is important to take some steps now to make sure your beer system performs correctly, and you are not faced with unexpected repairs or quality issues when restarting your beer system...