UniteCraft's mission is to organize the collective power of independent craft to "level the playing field" against big beer, to expand market opportunities, and create healthier businesses.
UniteCraft has a suite of online applications to enable the craft community to connect, collaborate, deliver services, get paid and reduce costs.. UniteCraft PinPoint, UniteCraft Marketplaces, UniteCraft Business Center and the future home of UniteCraft Real-time Co-op and UniteCraft Cloud ERP Apps.
Co-founder Derek Godfrey began working on UniteCraft after a meeting with Stone Brewing co-founder Greg Koch and his venture capital partners in August 2016. The meeting was held to discuss a shared business services model for their pending TrueCraft Brewing venture. Although TrueCraft did not materialize, the mission and vision of using a shared services model to create a more secure and empowered future for the craft beer industry became the founding principles of UniteCraft.
Founded in 2019, UniteCraft uses all proprietary technology, North American headquarters and technology center is located in Fort Collins, Colorado with business offices in San Francisco and Orange County, California.